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December 3, 2013
By: TOM BRANNA
Editor
NIGERIA: Design Essentials said it is joining brands such as L’Oréal and Soft Sheen Carson in establishing a presence in Nigeria, which is one of the emerging “MINT” markets (Mexico, Indonesia, Nigeria and Turkey), where consumers are increasing their consumption of beauty, fashion and luxury products. An excursion to Nigeria by executives from McBride Research Laboratories (MRL), the parent company for Design Essentials, served to assess the viability of entry into this emerging market. While...
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